Dan Kennedy
FRACTIONAL CHIEF MARKETING OFFICER
I provide executive-level marketing leadership to mission-driven organizations ready to scale.
I build growth engines that deliver sustainable results by clarifying strategy, upgrading systems, and equipping your staff.
Who I help
Leadership teams ready to move from ad-hoc marketing to focused growth
Growing organizations — small and mid-sized companies and nonprofits — preparing for their next stage of scale or impact
Engagements Options Based on Outcome
I partner with executive leaders of mission-driven organizations at different stages of growth. As such, engagements are structured based on the outcome desired – and what level of leadership, structure, and involvement required to achieve it.
Level 1
Strategic Advisor
A thorough assessment of your current growth engine, with clear recommendations on the path forward.
Level 2
Growth Architect
Level 1, plus the custom design of your growth engine—strategy, systems, and staffing—and oversight to ensure it is implemented effectively.
Level 3
Embedded Fractional CMO
Levels 1 and 2, plus embedded, executive-level marketing leadership to bring the growth engine to life and optimize for sustained impact.
Typical Areas of Focus
Every organization is different so every engagement must be different. The work is shaped by your goals, resources, and stage of growth.
That said, most engagements touch some combination of the following areas, where brand, marketing, and development must be aligned to drive growth.
-
A simple plan to deliver your growth goals by mapping the audience journey from awareness to action.
Deliverables:
Scorecard
Marketing Strategy
Messaging Matrix
Marketing Calendar
-
The tools and processes needed to deliver your strategy.
Deliverables:
CRM and pipeline architecture
Reporting dashboards and operating rhythms
Simplified ‘marketing stack’ (CRM, social, email, design, gen AI, and beyond)
Marketing Playbook
-
Your team trained to deliver the Master Marketing Plan.
Deliverables:
Marketing and growth organizational design
Role clarity and responsibility mapping
Hiring roadmap and sequencing
Leadership coaching and team development
What’s next for you
How do we get from right now to impacting your results?
#1
Book a Discovery Call
A focused conversation to clarify what’s working, what’s not, and what needs to change for marketing to deliver better results.
Timing: This can happen as soon as today. Book a time here.
#2
Agree on Scope
Once your needs (and your upside) are clearly defined, I’ll propose a solution.
Timing: This can be done within a few days.
#3
Project Kickoff
We gather your key stakeholders to ensure engagement to the work ahead including roles and expected outcomes.
Timing: This can be within a few weeks of today.
Deep experience set - From brand management at Procter & Gamble to 20+ years leading marketing across education, retail, professional services and nonprofits.
Wide cultural perspective - Experience working with teams across North America, Europe, Africa, the Middle East, and East Asia.
Proven results - Trusted by 50+ clients across sectors, with references available upon request.
Why me
“Dan possesses an incredibly unique ability to blend focused strategic thinking with creativity and artistry.
I've had the opportunity to work with Dan as a client, advisor and friend and have consistently found his marketing insights, customer commitment and work products to be second to none.
I would highly recommend him to any organization interested in taking their branding and communications to another level.”
— Former ClientLet’s Talk
If you are ready to schedule a call, fabulous. Just click here.
If you would like to engage via email first, that’s great. You can start that conversation here:
